Industry-leading sports and entertainment platform opens its doors to young golfers nationwide with $5 bay access this summer for the first time ever
DALLAS – Sport entertainment leader Topgolf has announced a landmark partnership with Youth on Course, the nonprofit organization providing youth with access to life-changing opportunities through golf.
Together, the two organizations are taking direct aim at one of the game’s greatest priorities: ensuring that youth—one of golf’s fastest-growing segments—have every opportunity to fall in love with the sport.
Through Sept. 3, Youth on Course members and Alumni Network members will receive access to Topgolf bays for just $5, Monday through Thursday, from open to noon. The partnership is aimed at keeping clubs in kids’ hands all summer long, right when school is out and the opportunity to build lasting habits is greatest.
“Youth is one of the fastest-growing segments in golf, and Topgolf has both the platform and the responsibility to help grow the game,” said David McKillips, Topgolf CEO. “In our effort to create 10 million new golfers by 2030, Youth on Course is an important partner and natural extension of our mission.
“When young people experience the joy of golf early, they become golfers for life. That’s good for them, good for the industry, and good for the game we all love.”
The timing is intentional. July marks Youth on Course Month, a national celebration of the organization’s mission and the millions of rounds it provides young people. By anchoring the offer to the summer months, Topgolf and Youth on Course are giving kids a welcoming, accessible place to play when they have the most time for the game.
Both organizations see this summer as the foundation for a lasting partnership, with a shared goal of expanding access for Youth on Course members year-round.
“Topgolf is exactly the kind of partner that moves the needle for our members,” said Adam Heieck, Youth on Course CEO. “This isn’t just about affordable access. It’s about showing young golfers that the game is for them. Walking into a Topgolf venue is a great golf and entertainment experience, and now our members and alumni get to be part of it.”
This partnership reflects Topgolf’s broader commitment to being a force for growth across all corners of the golf ecosystem, from first-time players to seasoned enthusiasts. With youth participation up 40% over the past five years, there has never been a more critical or more exciting moment to invest in the next generation.
To learn more or to find a participating Topgolf location near you, visit topgolf.com or youthoncourse.org.