World’s only NFL-themed club sets a benchmark for golf, entertainment, and culinary excellence
DALLAS — Cowboys Golf Club has reopened following one of Arcis Golf’s most extensive entertainment-driven transformations. The multi-million-dollar renovation of the world’s only NFL-themed golf club includes a completely redesigned championship course, a Dallas Cowboys-themed high-tech driving range with game-used AT&T Stadium turf, and an 18-hole putting course.
A flagship within Arcis Golf’s 88-course portfolio of private, destination, and public properties, Arcis Golf commissioned renowned course architect Beau Welling to redesign the layout, with the company’s in-house design and construction team overseeing implementation.
“We reimagined every aspect of this property to create unforgettable experiences for our members and guests,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “From championship-caliber golf to immersive Cowboys-themed entertainment, visitors now enjoy a destination that blends world-class sport with the excitement and tradition of America’s Team.”
During the closure, the tee boxes, greens, bunkers, and cart paths were rebuilt or reshaped as part of a comprehensive master plan. Welling refined design elements in the field while seven Arcis crews simultaneously executed the transformation, which touched every element of the course:
- All 18 greens were expanded and modernized with dramatic contours and thrilling new hole locations, challenging golfers of every skill level.
- Cowboys Golf Club is the first in the nation to feature Tif3D Bermuda on all 20 greens (18 holes plus practice facility), ensuring consistent, pristine championship-level conditions year-round.
- Five sets of tees were rebuilt with a classic square design, while every greenside bunker complex was repositioned to better frame the greens and elevate the short-game challenge.
- Architectural styling and bunkering features were comprehensively reimagined.
Notably, bunkers on the par-3 third hole were relocated to the front of the green, allowing the hillside backdrop to prominently showcase the Dallas Cowboys’ legendary star logo.
The driving range is a showstopper, featuring a 60-yard-long, game-used turf football field from the Cowboys’ AT&T Stadium, complete with an NFL regulation goal post and 14 cutting-edge Toptracer stations that bring data, practice, competition, and entertainment together. The short-game practice area was also fully revamped, including the addition of new bunkering and expanded chipping areas.
These enhancements were strategically designed to further elevate Cowboys Golf Club as one of the premier corporate event, outing, and sports-entertainment venues in the Dallas-Fort Worth region and beyond.
“This transformation is about more than aesthetics – it’s about redefining and gamifying how people experience golf,” added Walker, who noted that Cowboys Golf Club now blends championship-caliber design with immersive entertainment in a way that reflects the power of the Dallas Cowboys brand and our commitment to innovation. “It’s golf redefined, fan-inspired, and built for families, players, and guests.”
The reimagined short-game area and the spectacular 18-hole putting course, “The Huddle,” feature an acre of Dallas Cowboys-blue turf, ensuring every moment is unforgettable. Each hole starts with the star logo, summoning the true Cowboys spirit.
Between rounds, golfers can enjoy food and beverage offerings at The Huddle’s Airstream trailer, serving up frozen margaritas, local beers, and signature barbacoa tacos and sausages crafted exclusively for Arcis Golf. The acclaimed Ring of Honor Kitchen & Bar (ROHK) features a bold Texas fusion menu, highlighting the freshest local ingredients and dry-aged meats.
A 23-foot smoker and wood-fire grill accentuate smoky flavors, and soon, Neapolitan pizzas are fired to perfection in under two minutes. Guests can sip a jalapeno margarita or savor a curated bourbon tasting on the Five Points Patio, overlooking the new event lawn, putting course, and practice areas.
Super Bowl trophies, Tom Landry’s fedora, and other historic team mementoes line the Clubhouse interior and display cases, while stone markers throughout the course highlight milestone moments from the Cowboys’ rich history.
Arcis Golf owns eight additional clubs in the Dallas-Fort Worth Metroplex – Bear Creek Golf Club, Lantana Golf Club, The Golf Club at Fossil Creek, The Club at Frisco Farms, Gentle Creek Country Club, Lake Park Golf Club, Mansfield National Golf Club, and The Golf Club at Twin Creeks.
The company also owns and operates a national portfolio of premier clubs including The Woodlands Country Club in Houston, Texas, and host site of the Insperity Invitational, a PGA Tour Champions event; Champions Retreat Golf Club in Augusta, Georgia, and host site for the first two rounds of the Augusta National Women’s Amateur; Grayhawk Golf Club in Phoenix, Arizona, former host site for the 2021-2023 NCAA Division I Men’s and Women’s Golf Championships; and The Club at Snoqualmie Ridge, host to the PGA Tour Champions’ Boeing Classic, to name a few.
An industry leader in providing inventive programming and unrivaled lifestyle amenities that complement exceptional golf offerings, Arcis Golf has invested more than $175 million over the past four years on property upgrades, new amenities, personnel, training, and systems to create extraordinary experiences and forge emotional connections with members and guests.
The company has received numerous honors, including recognition on the Inc. 500 list of fastest-growing private companies in America.
To learn more about Arcis Golf, visit www.arcisgolf.com.