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Home»Business & News»Bettinardi Unveils Collaboration with Buffalo Trace Distillery Portfolio Through W.L. Weller
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Bettinardi Unveils Collaboration with Buffalo Trace Distillery Portfolio Through W.L. Weller

Golf Business NewsBy Golf Business NewsFebruary 23, 2026No Comments2 Mins Read
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TINLEY PARK, Illinois — Bettinardi Golf has announced a new limited-edition collaboration with W.L. Weller, introducing a curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand. 

The collection is available at bettinardi.com, Studio B Oak Brook, and shop.buffalotracedistillery.com, in limited quantities.

The release represents Bettinardi Golf’s third collaboration with brands from Buffalo Trace Distillery, following previous partnerships rooted in a shared respect for American craftsmanship, patience in process and attention to detail.

At the center of the W.L. Weller x Bettinardi collection are limited-edition putters, precision-milled from a solid block of steel at Bettinardi’s Tinley Park, Illinois manufacturing facility. Each putter features custom design elements influenced by W.L. Weller’s wheated bourbon legacy, with finishes and detailing intended to reflect the warmth, depth, and character associated with the brand. 

The collaboration extends beyond putters to include a complete lineup of coordinating accessories including a ball marker, divot tool and assorted headcovers.

W.L. Weller is known for its use of wheat instead of rye as a flavoring grain, producing a softer, smoother bourbon profile that distinguishes the brand within the American whiskey category. That philosophy closely aligns with Bettinardi’s one-piece milling approach, which prioritizes feel, consistency, and precision through complete in-house manufacturing in the United States.

“This collaboration with W.L. Weller continues a relationship we value greatly with the Buffalo Trace Distillery team,” said Sam Bettinardi, President of Bettinardi Golf. “Weller’s history and approach to craftsmanship mirror the way we think about product design — taking the time to do things the right way.”

“From the putters to the accessories, every piece in this collection was designed with purpose,” Bettinardi added. “The goal was to create items that feel authentic to both brands and that golfers will enjoy using.”

“Our work at Buffalo Trace has never been just about exceptional whiskey. It’s also about culture, creative connection, and partnerships that amplify our values in unexpected places,” said Andrew Duncan, Brand Director for Buffalo Trace Distillery.  

“Bettinardi’s relentless pursuit of precision mirrors our own approach to crafting great bourbon. This collection brings together two true originals: Weller, the World’s Original Wheated Bourbon, and Bettinardi, a pioneering original in golf.”

The license agreement between Bettinardi and Weller was brokered by Brandgenuity, the exclusive licensing agency for Sazerac.

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