For 23 years and counting, Pukka has set the bar for what true premium custom headwear can be — and we’re not slowing down.
Pukka Golf posted record-setting double-digit growth in 2025 — following another record double-digit surge in 2024 — cementing over twenty years of uninterrupted advancement. These results aren’t luck or marketing spin; they’re the outcome of precise execution, unmatched on-time delivery, a never-out-of-stock position, and the most advanced fully custom headwear program in the world being sold by the best sales team in the business.
While others talk about momentum, Pukka delivers it.
“Pukka is the only headwear company in the world that offers complete customization. It simply can’t be done in other factories at the minimums and offering that we provide. Coupled with an execution strategy that is impossible to duplicate, Pukka continues to grow at record-shattering pace,” said Ryan Nolz, Director of Golf Channel, Pukka Inc.
“The goal at retail is to provide an option that is unique, custom to the club and that tells a story giving the consumer a reason to buy. At Pukka, no hat is ever the same. Our customers get to create one-of-a-kind, limited-edition product that tells their individual story. It’s the Pukka difference and why our customers are showing incredible growth and margins in the headwear category with Pukka.”
Innovation You Can’t Copy
Competitors often imitate elements of Pukka’s approach, but no one can replicate it. From our vertically integrated model and refined materials to an unparalleled range of decoration techniques and silhouettes, Pukka’s program stands alone. We don’t chase trends; we create them.
A Sales Force Like No Other
Our success is built on more than innovation — it’s driven by people.
“Pukka is honored to have the most dynamic and dominant sales force in the business,” Noltz said. “Our sales reps have gone above and beyond over the last 20 years to establish Pukka as the #1 custom headwear option in the game. With this dynamic team, everything has been made possible.
“When you combine a best-in-class headwear offering with a best-in-class sales force, the sky’s the limit. We’ve experienced incredible growth each year for the last 23 years because of their efforts and there is no end in sight. We’re extremely grateful for our sales team family.”