CHICAGO and PALM BEACH GARDENS, Florida. – TGL presented by SoFi, the primetime team golf league, announced Mike’s Hard Lemonade as its Official Hard Lemonade Partner.
In addition to broadcast, digital, and social marketing opportunities, this multiyear partnership includes branding within SoFi Center’s main concourse and integration into matches with TGL’s Mic’d Up Moment in each broadcast.
“At Mike’s, we celebrate those who do things their own way, especially when it’s authentic, new or different. TGL fully embodies this mentality by putting a twist on traditional golf,” said Kevin Brady, Vice President of Marketing, Mike’s Hard Lemonade.
“As golf attracts a new generation of fans, we want to be right in the middle of the action to inspire those who are squeezed different to celebrate an intense match with a refreshing Mike’s Hard Lemonade.”
“Mike’s Hard Lemonade is a natural addition for TGL’s fan base, and we’re thrilled to bring them on as our Official Hard Lemonade,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “Their presence will elevate the fan experience inside the venue, and creative integrations like the ‘Mic’d up Moments’ will bring the same energy to the broadcast.”
Mike’s Hard Lemonade is the latest official partner to join TGL’s second season, which returns on Sunday, Dec. 28 on ABC — the broadcast network debut for the league.
TGL’s Presenting Sponsor is SoFi, which also is the Naming Rights Sponsor of SoFi Center, and the league has a roster of Founding Partners, including Best Buy, Businessolver, Farmers Insurance, Genesis, Hankook Tires, Proofpoint, and Shriners Children’s