SCOTTSDALE, Arizona – BMG, a leading full-service golf marketing agency known for its innovative campaigns and results-driven strategies, is proud to announce the acquisition of Active Season Golf, a dynamic multimedia platform that includes a popular podcast series, growing YouTube channel, highly-engaging newsletter, print publication, and a feature-rich website delivering compelling news, updates, and must-read stories.
This strategic acquisition marks a significant milestone in BMG’s continued growth, positioning the agency to offer enhanced content distribution and storytelling opportunities for current and future clients. Active Season Golf boasts a loyal and engaged audience across multiple verticals, giving brands unprecedented access to new and diversified channels for their messaging.
“This is a transformative move for our agency,” said Chris Palmer, Partner at BMG. “By bringing Active Season Golf into our ecosystem, we’re unlocking immediate value for our clients—allowing them to extend their brand stories beyond traditional advertising into owned media with built-in audiences and authentic engagement.”
Clients will have new opportunities to tap into:
- Podcast Integration: Access to guest features, branded content episodes, and sponsored segments on an established podcast with a loyal listener base.
- YouTube Channel Visibility: Custom video content and brand partnerships with a growing community of subscribers and viewers.
- Newsletter Sponsorships: Strategic placements in a curated email newsletter that delivers consistently high open and click-through rates.
- Digital & Print Publishing: Access to editorial features, native advertising, and digital/print storytelling opportunities through a well-trafficked website and publication.
- “Joining forces with BMG is an exciting opportunity,” said Matt Pochily, Founder of Active Season Golf. “We built Active Season to produce engaging, timely, and high-quality content that resonates with audiences across the golf industry, and with BMG’s expertise in marketing and brand growth, we’ll be able to scale that even further across the industry and introduce our growing audience to some exciting brands.”
The acquisition not only broadens BMG’s service offerings but also creates a new in-house content engine that supports everything from influencer partnerships to thought leadership campaigns—allowing for faster turnarounds, richer narratives, and deeper audience insights.
“It’s about creating greater value,” said Palmer. “By owning the platforms where conversations are already taking place, we give our clients another powerful way to share their messages with authenticity, accuracy, and measurable results.”
The integration of the platform is already underway, with joint content rolling out in Q4.