Element, player, and comfort models with ‘Lamkin100’ stamp offer responsive feel and comfort
WIXOM, Michigan – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce that the next generation of groundbreaking golf club grips that incorporate more than a century’s worth of design ingenuity and technical innovation, is now available.
With the new REVL family of golf club grips, SuperStroke has thoughtfully and strategically taken the very best attributes of the storied Lamkin product line (which SuperStroke purchased in May 2024) and merged them with SuperStroke’s incomparable feel, performance, durability, and purpose-driven grip designs. The result is the industry’s most versatile, ultra-premium, high-performance family of golf club grips.
Each REVL grip combines SuperStroke’s cutting-edge design with Lamkin’s legendary engineering, creating a line that blends legacy with innovation to redefine the standard for club grips in the industry.
“With the launch of our new SuperStroke REVL grips, we believe we’ve taken a big step forward in golf grip technology,” said SuperStroke CEO Dean Dingman. “By combining top design, feel, durability, and performance, we’ve created something we’re proud to bring to golfers. When we acquired Lamkin, a brand with decades of innovation, we saw the chance to raise the bar. REVL is that vision in action, and we’re eager for golfers to experience it.”
A revolutionary product line deserves a name that celebrates its uniqueness, innovative design, and craftsmanship, so REVL has been designed to signify a turning point in the way golfers select and use their golf grips.
The new SuperStroke REVL grip line offers three distinct options — Element, Player, and Comfort — designed to meet the needs of every golfer. Whether the player prioritizes control, durability, or comfort, there is a REVL grip tailored for their game.
Every REVL grip has been constructed of SuperStroke’s unique Genesis+ material, an improved premium rubber compound that delivers a blend of durability, comfort, and performance.
Grips made with Genesis+ maintain their tacky feel over time, providing a reliable grip in all weather conditions. The material resists wear, ensuring consistent performance and trusted control round after round.
The Ultra-Tac design scored into each SuperStroke REVL grip features an “X” pattern that is meticulously designed to increase surface contact, providing superior grip. The horizontal dashes within the “X” pattern deliver extra stability and control, for a secure, confident grip in any playing condition.
Designed with Low Temperature Flexibility, every UV- and Ozone-resistant REVL grip remains pliable and soft even in cold weather.
As an homage to the legacy elements from Lamkin that have gone into the design of the new SuperStroke REVL line, each REVL grip is stamped with the “Lamkin 100” logo, a badge that signifies the ultimate standard for club grips that draws on a century of manufacturing excellence and craftsmanship.
REVL Element
The REVL Element by SuperStroke is a first-of-its-kind hybrid grip engineered for golfers who demand control, comfort, and performance in all conditions. The REVL Element combines two advanced rubber compounds to deliver a unique feel and performance. The top hand of the grip features ACE (Advanced Cohesive Elastomer) Material – a proprietary synthetic rubber compound engineered to provide exceptional tackiness, comfort, and vibration dampening – blended with cord, offering a tacky, textured surface that ensures a firm, confident grip even in wet conditions.
The ACE Material allows the cord to maintain a tacky feel, delivering superior control and all-weather performance. For the bottom hand, REVL’s high-performance Genesis+ Material provides exceptional feel and responsiveness, offering a softer, more comfortable grip without sacrificing precision. With the REVL Element grip, golfers experience the ultimate combination of control, traction, and feel.
REVL PLAYER
The ideal grip for golfers seeking consistency and long-lasting performance, the full-rubber, all-weather REVL Player, is constructed with Genesis+ material for incomparable durability. Maintaining its superior feel and maximum playability with moderate surface texture and feedback, the Player features the X-shaped, textured Ultra-Tac Pattern for incredibly consistent grip pressure and control. The soon-to-be-classic grip helps golfers repeat swings with confidence, regardless of conditions.
REVL COMFORT
The REVL Comfort grip is crafted for golfers seeking maximum comfort and reliable performance. Its innovative modern taper wrap design offers a larger lower hand profile, simulating four extra layers of tape to encourage even grip pressure. Blending Genesis+ material with a wrap design ensures exceptional durability while maintaining a soft touch, outstanding oil resistance, and enhanced tackiness. The Ultra-Tac pattern delivers excellent traction, promoting consistent hand placement and pressure for better accuracy shot after shot.
Golf fans can look for PGA TOUR pros like Jordan Spieth, Patrick Cantlay, Justin Rose, and Sungjae Im to promote SuperStroke REVL grips starting this season, giving millions of viewers a firsthand look at the precision and control these grips provide. Top instructors and SuperStroke brand ambassadors Michael Breed, Cameron McCormick, and Phil Kenyon will also promote REVL grips and the SuperStroke brand and innovations.
Breed and McCormick star in a series of commercials promoting the benefits of SuperStroke’s REVL grips, along with popular golf content creators Georgia Ball, Josh Kelley, Ben Kruper, Mei Brennan, and the stars of Good Good Golf. The energetic ads drive home that golfers today all “have their own styles and swing their own swings,” but have one thing in common. They “are all about the details.” And now, with this groundbreaking product launch, The REVL is in the Details.
“REVL brings together the best of design and materials in golf grips,” said Dingman. “We’re proud to be the No. 1 putter grip and now we’re excited to get REVL club grips into golfers’ hands. Our team worked hard to create a clear, easy-to-navigate lineup, so golfers can quickly find the grip that fits them.”
The launch of REVL bolsters SuperStroke’s influence in the global golf grip market. SuperStroke’s renowned putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros.
From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. REVL is SuperStroke’s effort to deliver the same reliability in the club grip market.
Keep an eye on https://superstrokeusa.com for upcoming announcements about SuperStroke’s anticipated line of REVL golf club grips.
