COVINGTON, Georgia – Bridgestone Golf, the No. 1 Ball-Fitter in Golf, has announced a new collaboration with Pabst Blue Ribbon beer.
The collaboration, which celebrates the 125thth U.S. Open, includes a limited-edition Bridgestone TOUR B RX dozen box as well as a limited-edition golf towel and putter headcover complete with both Pabst and Bridgestone logos.
“We are excited to launch another collection with Pabst Blue Ribbon,” said Dan Murphy, President of Bridgestone Golf. “After last year’s drop sold out so quickly, our consumers asked for more and we stepped up and delivered. And what better time to celebrate with our fans than ahead of the 125th U.S. Open.”
The Bridgestone Golf x Pabst Blue Ribbon limited-edition TOUR B RX golf balls ($54.99/dozen) will feature the iconic Pabst Blue Ribbon can and classic PBR logo on the golf balls, will come in commemorative packaging and will be available in limited quantities through select retailers.
Additionally, a limited-edition Pabst Blue Ribbon kit featuring a dozen golf balls, a custom golf towel and a branded putter headcover will be available exclusively at BridgestoneGolf.com for $99.99
The limited-edition Bridgestone TOUR B RX golf ball features all the same impressive technologies as the in-line model including the new REACTIV X System with REACTIV iQ Smart Cover Technology and XCLRNT mid-layer for increased distance and control.
Other features include Gradational Compression for reduced spin off the tee, Dual Dimple technology for less in-flight drag, and Seamless Cover Technology for improved aerodynamics and overall consistency.
The TOUR B RX is ideal for golfers with swing speeds under 105mph who are seeking additional distance without sacrificing control around the greens.
For help selecting which TOUR B model is the right ball for them, consumers should visit bridgestonegolf.com to use Bridgestone’s online golf ball selection tool.
