FRISCO, Texas –– The 2025 PGA Buying Summit will offer a full day of expert-led education sessions on July 28, teeing off the annual midseason golf industry event, July 28-30, in Frisco, Texas.
Nationally recognized PGA of America Golf Professionals and golf retail leaders will provide practical strategies and timely insights on key topics shaping today’s golf industry at two premier venues—the Home of the PGA of America and the Omni PGA Frisco Resort & Spa.
Education access is an exceptional value, starting at $100 for the full day of programming – inclusive of all sessions and complimentary lunch service.
Event registration and education enrollment are now available at PGABuyingSummit.com.Early registration is encouraged as enrollment is limited and available on a first-come, first-served basis.
The PGA Buying Summit is an exclusive opportunity for PGA of America Golf Professionals, golf retailers and industry leaders to connect, discover the latest trends, and advance their business in a collaborative, midseason setting. The day of education complements ballroom exhibits by more than 160 brands, ONE2ONE buying appointments, and nighttime golf experiential and networking events across the spectacular PGA Frisco campus during the three-day Summit.
Education Sessions: Industry-Leading Learning at the Home of the PGA of America
The PGA of America will offer immersive sessions centered on the Association’s three career tracks – Golf Operations, Teaching & Coaching and Executive Management. Highlights include a town hall with PGA of America President and Master Professional Don Rea Jr. and CEO Derek Sprague, PGA, a hands-on coaching workshop, technology enhancements in teaching and fitting, and a class on optimizing golf operations, among many others.
The Home of the PGA of America provides an unparalleled state-of-the-art learning environment, equipped with modern classrooms, hybrid hitting and simulator bays, a short-game area with an indoor bunker, putting lab, and full-size driving range. PGA of America Golf Professionals can earn valuable Professional Development Requirement (PDR) credits: one per session, one for overall event participation, and one for attending the Summer Jam Golf Festival.
Golf Retail & Sales Strategy Sessions: Essential Tools for Thriving in Today’s Retail Landscape
Golf retail experts will present an exclusive series of retail-focused sessions designed to tackle the critical challenges and emerging opportunities in golf merchandising and operations. The sessions, held in classrooms in the Omni PGA Frisco Resort & Spa, will equip attendees with actionable strategies to adapt to shifting consumer behaviors and economic trends, enhance purchasing confidence, accelerate sales, and cultivate career satisfaction and work-life balance. Tailored for both retailers and wholesalers in the golf industry, these sessions offer the insights and tools needed to stay competitive in a fast-changing market. Buyers, merchandisers, golf retail professionals and exhibiting brand representatives are invited to attend.
Connecting the Industry: Complimentary Networking Lunches & Experiential Events
Complimentary networking lunches will be provided at both education venues, encouraging connection and collaboration among attendees from across the country. The education day also serves as a lead-in to the full PGA Buying Summit experience, fostering in-person connections with peers during open ballroom exhibits and unique nighttime golf experiential events, including a Welcome Reception, Fashion Show and Summer Jam Golf Festival at the spectacular PGA District.
Attending the 2025 PGA Buying Summit
Attendance at the 2025 PGA Buying Summit is open exclusively to PGA of America Golf Professionals and qualified golf industry personnel. PGA Members, Associates, PGM Students, LPGA Professionals, and International PGA Members receive free access to exhibits and events, and may purchase the All-Access Summit Badge, which includes all education sessions, lunch on July 28, exhibits, and all Summit special events—for $100 through July 14 ($125 after).
Qualified industry personnel can register for access to exhibits and events at $35 through July 14 ($95 after), or upgrade to the All-Access Badge at $125 through July 14 ($150 after). Special savings on hotel rates at the Omni PGA Frisco Resort & Spa are available to PGA of America Golf Professionals and attendees through July 1.
To register, enroll in education, or book accommodations, visit PGABuyingSummit.com.