BOURBON, Missouri – Imperial, the No. 1 headwear brand for private and resort golf facilities for eight consecutive years voted by the Association of Golf Merchandisers (AGM), and the top-ranked brand across both on- and off-course retail channels per Golf Datatech, is excited to announce a new collaboration with The Lads.
Led by major champion and former world number one Jason Day, The Lads is a fast-growing social media and YouTube channel showcasing top-tier golf and unforgettable entertainment.
Featuring Day’s close friends Ryan Ruffels, Luke Reardon, Jeg Coughlin, and Asaeli Marika Batisbasaga, the group delivers elite performance on the course and high-energy camaraderie off it.
Together, they’re redefining the game with precision, personality, and plenty of laughs.
“We’ve each worn our share of Imperial hats over the years, so creating a collection with them was a no-brainer. Their reputation in golf is unmatched, and they nailed our vision with quality and detail. We’re proud of what we’ve built together and excited to keep growing the Lads line—more styles, more colors, more for the community” said Ryan Ruffels of the Lads.
“The Lads’ chemistry and level of golf is unlike anything else online,” said Jerry Biag, Director of Marketing at Imperial. “We’re honored to partner with them and bring a premium headwear collection to market that truly reflects their distinctive style and spirit.”
This collaboration includes officially licensed Lads merchandise on www.imperial1916.com.
