A PGA TOUR partner since 2005, Zurich continues longstanding commitment to the City of New Orleans and the State of Louisiana
PONTE VEDRA BEACH, Florida and AVONDALE, Louisiana – Zurich Insurance, the Fore!Kids Foundation and the PGA TOUR have announced a multi-year extension to Zurich’s title sponsorship of the Zurich Classic of New Orleans.
The renewal builds upon the company’s two-decade partnership with the PGA TOUR, which first began in 2005, and continues Zurich’s commitment to the City of New Orleans and its surrounding community through 2030.
Zurich began its sponsorship of the Zurich Classic of New Orleans two decades ago as an individual event before working with the TOUR in 2017 to create its current team format.
“After celebrating 20 years of title sponsorship just one year ago, the PGA TOUR is thrilled to extend our partnership with Zurich Insurance and the Zurich Classic of New Orleans with its unique team format that fans have embraced,” said PGA TOUR Commissioner Jay Monahan.
“Throughout New Orleans and the State of Louisiana, Zurich has become synonymous with the definition of a good corporate citizen through the significant economic and charitable impact created in the community. It’s a true success story.”
Zurich assumed sponsorship of the event in 2005, months before Hurricane Katrina devastated the region. Zurich and its employees became deeply rooted in New Orleans’ recovery, and the Zurich Classic of New Orleans became the first major sporting event to commit to returning to the city for 2006.
Zurich executives and employees have been intimately involved ever since with the community and the charitable initiatives of tournament host organization Fore!Kids Foundation.
“We’re excited to extend our partnership with the PGA TOUR, the Fore!Kids Foundation and the city of New Orleans. Our connection to this resilient city runs deep, and the Zurich Classic of New Orleans has supported that resilience over the past two decades,” said Zurich CEO of North America Kristof Terryn.
“As the only team event on the PGA TOUR, the Zurich Classic lets players compete alongside family and friends. Just like golfers adapt and leverage strengths, we do the same as a leading insurer, helping our customers meet tomorrow prepared. We look forward to seeing what more we can achieve together.”
Since Zurich became title sponsor, the Zurich Classic of New Orleans has raised more than $30 million for charitable organizations such as St. Michael Special School and Blessings in a Backpack, including a record $3.3 million raised in 2024.
New this year, Zurich has pledged an additional $25,000 to First Tee – Greater New Orleans to help empower local kids and teens through golf and $50,000 to the Ellis Marsalis Center for Music that serves the people of New Orleans through youth music education and other community programs.
“We are so pleased that Zurich has extended its title sponsorship of our annual PGA TOUR event and thank Zurich’s leadership for their belief in our efforts,” said Mark Romig, Board Chairman, Fore!Kids Foundation. “For more than 20 years, our foundation has been privileged to experience Zurich’s inspiring commitment to our community and region, and I know I speak for the dozens of non-profit organizations who directly benefit from Zurich’s generosity.
“With their support, these organizations work tirelessly to build a better future for children across the region. We are also pleased to continue supporting Zurich’s commitment to creating a more sustainable footprint at our annual event, helping build a better environment for this and future generations.”
The Zurich Classic of New Orleans is contested at TPC Louisiana, which last year celebrated its 20th anniversary. The Pete Dye-designed course hosted its first Zurich Classic of New Orleans in May 2005 only to experience major flooding and the loss of more than 2,000 trees just a few months later as Hurricane Katrina made landfall that August.
English Turn Country Club stepped in to host the event in 2006 – the first major sporting event held in the area post-Katrina – before returning to TPC Louisiana in 2007.