PALM BEACH GARDENS, Florida and CHARLOTTESVILLE, Virginia — Nicklaus Companies, a global leader in premium golf-inspired lifestyle products, is pleased to announce a limited edition brand collaboration with top activewear innovators Rhoback.
The collection contains a limited edition hoodie and two styles of short sleeve performance polos with pattern prints incorporating Nicklaus-branded motifs.
Just in time for this year’s Masters tournament, Rhoback’s Ponderosa Green polo features versions of the iconic Golden Bear logo on the golf course. Rhoback’s White and Fairway Green polo features stylized images of company founder Jack Nicklaus, including the winning putt from his legendary 1986 Major victory.
The front of the white drawstring hoodie depicts a cool golden bear wearing a green bucket hat pulled down low.
All of these pieces contain Rhoback’s unmistakable and beloved logo, “Bunker”—the Rhodesian Ridgeback dog from which their company name was derived.
“It is an incredible honor to team up with the storied and historic Nicklaus™ and Golden Bear™ brands, allowing us to create compelling designs that honor Jack as one of the greatest to ever play the game,” said Rhoback Director of Business Development Will Lawler said. “The Nicklaus™ brand has always been synonymous with high quality and excellence, so we’re really excited to be partnering with them on this venture.”
The collection will be available exclusively on the Rhoback eCommerce site. Nicklaus and 8AM Social Media platforms will help power the Digital Marketing plan for the launch.
“Rhoback has done an amazing job of establishing their own unique style which has clearly resonated with trendy and fashion-conscious consumers,” said Nicklaus Brands President Andy O’Brien. “Both Nicklaus Companies and Rhoback are known for their unique, quality lifestyle products and we’re thrilled to be working with them.
“This limited-edition brand collaboration brings some of the most iconic images in golf to Rhoback’s youthful and energetic demographic.”
For more information on this special collaboration, please visit: https://rhoback.com/pages/rhoback-x-jack-nicklaus-collab
