ROLEX AND GOLF: THE MAKING OF CHAMPIONS

GENEVA, Switzerland – For almost 60 years, Rolex has been at the forefront of golf. Having fostered one of the most enduring partnerships between a brand and sport, the Swiss watchmaker remains a consistent and integral part of the sport as the 2025 season gets underway.

The 2024 season was defined by thrilling performances and remarkable achievements from Rolex Testimonees, and 2025 promises even greater excitement, as the world’s leading golfers are once again poised to excel on the sport’s grandest stages. 

With a strong legacy of supporting the sport’s greatest players, Rolex will celebrate not only the victories, but also the journey and the relentless pursuit of excellence, teamwork, and dedication that defines golf’s finest champions.

Rolex’s long-standing relationship with golf dates back to 1967 when Arnold Palmer, Jack Nicklaus and Gary Player became the first Testimonees and seminal figures within the sport, forever shaping its landscape. Known collectively as The Big Three, this partnership was built on a mutual appreciation for and commitment to precision, integrity, humility, respect and excellence – qualities that are deeply rooted in Rolex’s identity.

The 2025 season marks several significant anniversaries and milestones within the sport. It is the 45th edition of The Ryder Cup, and 30 years since Rolex became a partner of the European team in 1995. 

This year, the tournament will be held at the revered Bethpage Black Golf Course, where both teams will strive to continue the tradition of team spirit and fierce competition that defines this prestigious event.

As the new season unfolds, many Rolex Testimonees are celebrating key milestones in their careers. Notably, it is the 25th anniversary of Tiger Woods’ record breaking season in 2000, during which he won the U.S. Open, The Open and the PGA Championship in a single year. 

In doing so, Woods became the first player to achieve this remarkable feat, a record that remains unmatched. In 2001, Woods made history by winning the Masters Tournament, becoming the first player in the modern era to hold all four major championships simultaneously – a feat famously coined as the “Tiger Slam”.

The 2025 Masters Tournament marks the first men’s major championship of the season and commemorates 40 years since Rolex Testimonee Bernhard Langer’s maiden Green Jacket (1985). This edition will be his final appearance on the hallowed and prestigious fairways of the Augusta National Golf Club. 

Rolex is also a proud partner of the Augusta National Women’s Amateur, a tournament dedicated to advancing women’s golf by creating opportunities for players worldwide and inspiring future generations of female golfers through enriching and impactful pathways. 

The attention of the golfing world will then head to Quail Hollow Club in North Carolina for the 107th PGA Championship, taking place from 15–18 May, before the 125th edition of the U.S. Open, held at Oakmont Country Club. This will be the 10th time this prestigious tournament has been held at the historic Pittsburgh golf course – more than any other venue. 

The final men’s major championship will conclude with The Open, hosted at Royal Portrush Golf Club for only the third time, with the world’s best players battling it out on the challenging links fairways from 17–20 July in the hope of claiming the coveted Claret Jug and being crowned Champion Golfer of the Year.

In the women’s game, Rolex is a long-standing partner of the five major championships, which are: The Chevron Championship, U.S. Women’s Open, KPMG Women’s PGA Championship, The Amundi Evian Championship, and AIG Women’s Open. 

The Amundi Evian Championship is the penultimate women’s Major of the season and the only major to be staged in continental Europe. Held annually at the Evian Resort Golf Club in France, 2025 marks the 25th anniversary since Rolex established its partnership with this prestigious tournament (2000).

Rolex’s deep-rooted relationships within the sport reinforce the brand’s constant presence and influence to permeate all levels of the game. Launched in 2017, the Rolex Series is the premier tournament category on the DP World Tour, comprising of five distinguished events. 

Rolex is also a partner of the Asian Tour’s International Series, a key component of the Tour that showcases a series of tournaments held across multiple countries, drawing world-class talent from around the globe. The Swiss watchmaker has also been a partner of the Ladies Professional Golf Association (LPGA) since 1980, further solidifying its commitment by sponsoring the Rolex LPGA Awards, which celebrate and honor the Tour’s top players.

Rolex is a proud partner of the PGA TOUR. The tour organizer manages many of the most prestigious tournaments outside of the four majors, with Signature Events including  the Arnold Palmer Invitational, THE PLAYERS Championship, and the season-long points competition which culminates in the FedExCup Playoffs. These tournaments offer golfers the unique opportunities to demonstrate their world class ability on the biggest stages throughout the season.

The Swiss watchmaker is also supporting its partners’ initiatives and is a partner of leading amateur and junior team competitions, including the Arnold Palmer Cup, Walker Cup, Junior Ryder Cup and World Amateur Team Championships. 

These disciplines embody the brand’s core values, reflecting a long-term commitment to inspire future generations by fostering a competitive spirit, a passion for challenges, and an unwavering dedication to excellence.

2025 ROLEX KEY GOLF EVENTS:

Arnold Palmer Invitational, 6–9 March (PGA TOUR)

THE PLAYERS Championship, 13–16 March (PGA TOUR)

Augusta National Women’s Amateur, 2–5 April (Women’s Amateur)

Masters Tournament, 10–13 April (Men’s major)

The Chevron Championship, 24–27 April (Women’s major)

PGA Championship, 15–18 May (Men’s major)

U.S. Women’s Open, 29 May–1 June (Women’s major)

Memorial Tournament, 29 May–1 June (PGA TOUR)

U.S. Open, 12–15 June (Men’s Major)

KPMG Women’s PGA Championship, 19–22 June (Women’s major)

Genesis Scottish Open, 10–13 July (Rolex Series)

The Amundi Evian Championship, 10–13 July (Women’s major)

The Open, 17–20 July (Men’s Major)

AIG Women’s Open, 31 July-3 August (Women’s major)

BMW PGA Championship, 11–14 September (Rolex Series)

The Ryder Cup, 26–28 September (Men’s Team Competition)

Abu Dhabi Championship, 6-9 November (Rolex Series)

DP World Tour Championship, Dubai, 13-16 November (Rolex Series)

FedEx Cup Playoffs, 2-24 August (PGA TOUR)