CARLSBAD, California  – In celebration of the new year, PUMA Golf today announced a timely, exciting collaboration with designer extraordinaire Dani Dazey. Based in LA but raised with a Palm Springs vibe, Dazey brings her unique fashion sense to the PUMA Golf brand in a line of women’s apparel that includes dresses, skirts, sweaters, shoes, and more.

“We couldn’t be more excited to work with Dani Dazey on this fun collaboration,” said Jordan Ogier, Senior Women’s Product Line Manager, PUMA Golf. “We always want to be leaders in style and Dani’s design skills and unique perspective gives us a new take on the women’s golf category with a fresh breath of color that stands out from the crowd.”

The new PUMA GOLF x DANI DAZEY collection reflects Dazey’s flair for mixing modern and old school flavors, which has led to her work being featured in outlets like Architectural Digest, Domino, and Dwell. As an interior, print, and fashion designer who’s wholly responsible for the Trixie Motel interiors in Palm Springs, Dazey brings a 60s and 70s feel to this new PUMA collection with a mix of modern and retro details including custom metal logo badges, pleat collars, and Intarsia knits.

“Working with PUMA Golf was a blast,” said Dani Dazey. “I love sharing my vision with great partners and the lineup of items in our new collaboration is very cool. With inviting colors and a new take on proven patterns, I know female golfers with an eye for fashion will love what we have to offer.”

Items in the PUMA x DANI DAZEY collection include:

• Puma x Dani Dazey Sweater (warm white) – $120
• Puma x Dani Dazey Cloudspun Mock (pink fruit) – $70
• Puma x Dani Dazey SL Polo (sunny yellow) – $75
• Puma x Dani Dazey Visor (pink fruit) – $40
• Puma x Dani Dazey Wrap Skirt (pink fruit) – $90
• Puma x Dani Dazey Pleated Skirt (sunny yellow) – $90
• Puma x Dani Dazey Dress (pink fruit) – $120
• Puma Dani Dazey Avant Golf Shoe (warm white-magic, rose-sunny yellow) – $125

All items in the PUMA GOLF x DANEY DAZEY collection are available at retail and on pumagolf.com today.

For more information regarding the collection, please visit pumagolf.com.