Athena can rapidly aggregate and analyze a massive number of variables like weather, day of the week, time of day, available inventory – even market trends – every hour to gauge golfers’ responses and predict optimal pricing over time and placing more and smarter decision-making power in the hands of golf course operators.
The thousands of pricing decisions available to the golf course operator through Athena can seamlessly and securely be integrated into a golf course’s electronic tee sheet in real time.
“Athena will be a game-changer in golf revenue management, allowing our system to learn and adapt faster, and deliver increasingly accurate prescriptive pricing over time,” said Todd Triplett, Senior Vice President, GolfNow. “The longer Athena is in use, the more precisely it aligns pricing with demand and golfer behavior, maximizing revenue and golfer satisfaction simultaneously.”
A stand-out proprietary feature within Athena is “price smoothing.” Unlike traditional revenue management systems that rely on rigid pricing adjustments, price smoothing dynamically introduces subtle price variations across tee times.
Athena not only provides golfers with a broader range of pricing options – ensuring greater accessibility and choice – but also enables Athena’s machine learning to gather richer data for price elasticity analysis and optimization.
“We’re extremely proud to introduce Athena to the market and address a real need within the industry,” said Diala Gammoh, Vice President, Data Strategy & Monetization for GolfNow and leader of the team that created Athena. “Building such a smart solution requires countless hours of brainstorming and collaboration with our data scientists, tech team and business partners to ensure we have a final product that not only performs but also sets itself apart as a stand-out innovation.”
Athena’s key features:
- Predictive & Prescriptive Pricing: Uses Machine Learning and AI combined with operations research to optimize pricing.
- Dynamic Pricing Engine: Reacts in real-time to demand, controlling for weather and other factors.
- Price Smoothing: Facilitates smarter pricing decisions and a customer-first approach to dynamic pricing.
- Customizable Reporting Dashboard: Offers actionable insights at a glance.
- Seamless & Secure Integration: Compatible with GolfNow’s proprietary tee sheet technology for smooth implementation.
- Remote Revenue Management Services: Access to a team of expert revenue managers to guide golf course operators in unlocking Athena’s full potential.
For more information about Athena, visit the GolfNow website for course and club business management here.