ORLANDO, Florida – GolfNow, golf’s most innovative technology and services company, recently announced the extension of its longstanding, enterprise-wide partnership with Bobby Jones Links, a golf industry leader in club operations management and advisory services.
Building on a partnership that began in 2013, the new, multi-year agreement retains GolfNow as the preferred technology partner for Bobby Jones Links’ more than 35 properties spanning 12 states.
GolfNow technology will continue to help drive revenue for its managed golf courses while simplifying the tee-time booking process for their customers. All Bobby Jones Links golf course clients will continue to have access to a full menu of innovative technology solutions and services, including:
- Point-of-sale technology
- Booking engines and electronic tee sheets
- Distribution within the world’s largest tee-time distribution portal
- Proprietary revenue management and benchmarking technologies
- Vertically integrated GolfNow Payments platform
- Savings through NBC Sports Next’s ClubBuy group-purchasing organization
Bobby Jones Links-managed golf courses also will incorporate Athena, GolfNow’s newest technology innovation, into their daily operations.
Athena is a cutting-edge pricing solution specifically designed to empower golf course operators to maximize their revenue.
“Bobby Jones Links has been a valued GolfNow partner for more than a decade – a true collaboration that has contributed to the success of every golf course in their portfolio,” said Todd Triplett, Senior Vice President, GolfNow. “We’re proud of a partnership that will continue to build a strong foundation of solid strategies, innovative technology and services that will drive their businesses forward.”
“GolfNow has been an indispensable and uniquely valued partner for our network of Bobby Jones Links-managed golf courses and clubs,” said Steve Willy, Co-Founder of Bobby Jones Links. “We are pleased to renew this partnership with GolfNow as our preferred technology partner for practical operational and business solutions that make our employee and customer experience more seamless and efficient.”