Detroit area’s Sugarbush Golf Club and The Captain’s Club Golf and Event Center poised for greater success
ALPHARETTA, GA – Bobby Jones Links, the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing two well-known, daily-fee golf courses in the Detroit, Michigan area — Sugarbush Golf Club and The Captain’s Club Golf and Event Center.
Operated by private ownership, sister courses Sugarbush and The Captain’s Club have become popular community attractions in their respective enclaves within Michigan’s Genesee County.
“What the ownership team has done with Sugarbush and The Captain’s Club, as first-time sole owners and operators is truly exceptional. They’ve made substantial capital improvements at each property and their vision and passion for providing a top-tier experience for all their patrons are visible in every detail,” said Doug Hellman, Chief Development Officer for Bobby Jones Links.
“Something special has been built in this community and we are excited to be a part of elevating the guest and member experience at Sugarbush and The Captain’s Club, helping each property grow its popularity and financial performance.”
Sugarbush, nestled on the serene shores of Potter’s Lake, boasts an award-winning 18-hole championship golf course, chef-curated cuisine at the tastefully rebranded STIX restaurant, indoor sports simulators for year-round entertainment and game improvement, and ample amenities for weddings and special group events.
Earlier this year, Sugarbush earned three Golfer’s Choice Awards from Golfpass (a division of Golf Channel, the Golfpass Golfer’s Choice Awards are the culmination of more than 300,000 reader votes). The course was singled out as a “Top 50 U.S. Golf Course”, having “Top 25 Off Course Amenities” and “Top 25 in Pace of Play.”
Located in Grand Blanc, Michigan, The Captain’s Club offers a premium public 18-hole golf course designed by 1989 Ryder Club Captain and Hall of Famer Raymond Floyd. The course is surrounded by protected wetlands and wildlife and has been a staple in the area for daily-fee golf scene since 1993.
Locals will recall the times that Tiger Woods found quiet places to practice at The Captain’s Club leading into Buick Open tournament rounds at nearby Warwick Hills Golf and Country Club. Rebranding the restaurant to the chef-driven STIX has been a winning move, and the stately clubhouse at The Captain’s Club is one of the most popular destinations in the area for weddings and large-group receptions.
Both courses have thriving junior golf programs and event calendars and have become beloved destinations for golfers, restaurant patrons and the community overall.
Having Bobby Jones Links’ team of experts integrating best practices and presenting new opportunities to improve the member and guest experience will free ownership up to expand the business, making the courses better known to golfers beyond Genesee County.
Hellman says The Captain’s Club/Sugarbush teams are aligned culturally and with support from BJL’s home office are poised to grow both businesses in strategic and manageable ways.
“The owners truly value their employees, like we do, and appreciate the people-first approach we employ with every property in our portfolio,” he adds.
For more information, visit BobbyJonesLinks.com.