PLATFORM Golf, a pioneering golf technology company on a mission to transform golf, has launched following a rebrand and substantial multi-million-dollar investment.
The rebrand and scale-up is the next phase and evolution of Perfection Platforms, already a market leader which pairs a patented putting and full-swing training platform with systems integrations that can enhance and enable nearly every key golf technology.
The solution will revolutionize off-course play and instruction, allowing golfers to make real putts on a tilting green, and enabling approach shots from uneven lies, effectively closing the experience gap between traditional outdoor golf and the booming indoor golf market.
The new brand will also unlock an experiential platform and digital golfer’s community where instructors and enthusiasts alike can connect, train and compete.
The funding is backed by some of the most influential investors in golf, most notably, David Shapiro of KPS Capital Partners, LP, and Keith Bank of KB Partners. Additional SPV’s were formed in the US by Litquidity Ventures and Internationally via Circle Rock Capital.
Other notable supporters include Walmart’s former CMO, Dr John Wigneswaran, as well as some of golf’s best-known instructors including Brad Faxon and Stephen Sweeney.
The new capital will fuel long-term growth enabling a scaled global rebrand, the onboarding of a world-class executive team, and significant investment in an innovation pipeline featuring cutting edge products and services.
Thomas Hackett, co-founder and CEO of PLATFORM Golf, said: “Our transformation to PLATFORM Golf marks a pivotal new era. The updated branding, name and visual identity combined with this significant investment in innovation and our team will accelerate our mission to transform golf by empowering players, coaches and golf technology.
“Integrating seamlessly with key golf technology, our platforms will be instrumental in helping bring the most accurate, true-to-life, 360-degree experience to players and instructors around the globe.”
Since its foundation in 2014, various iterations of the brand’s putting platform have been installed all around the world at golf clubs, NCAA facilities, resorts, performance training centres, social venues and private residences.
The New York-based business is the preferred partner for Science & Motion Sports, developer of the SAM PuttLab and a leader in the field of putting coaching technology. In addition, PLATFORM Golf products can be found at major club-fitting venues across the globe including GOLFTEC and Tru Spec Golf, as well as at the headquarters of leading golf manufacturers such as TaylorMade and Cobra Golf.
Additionally, PLATFORM Golf is the trusted instructional putting and training platform for most of the top NCAA collegiate golf programs, including Arizona State, Yale, University of Virginia and University of California Berkeley.