Also named Troon Preferred Beverage Partner, backed by marketing integration at facilities, events and media platforms, including the company’s high impact database
SCOTTSDALE, Arizona– The Troon Partners Network, a division of Troon, the leader in providing golf and club-related hospitality services, has announced a multi-year partnership with Goslings, Bermuda’s oldest company and largest exporter, producer of an award-winning portfolio of rums, ginger beers, and tonic waters, and originator of the world-famous Dark ‘n Stormy cocktail, to become the “The Official Rum of Leisure” for Troon Events.
Highlighting the partnership, Goslings will receive custom activations on-site at Troon Events, including the Good Good Shootout, taking place Nov. 3-5 at PGA National Resort & Spa, in Palm Beach Gardens, Fla., and the 2025 Cobra Puma Pro-Am, taking place Feb. 11-16 , 2025 at Pebble Beach Resorts, in Pebble Beach, Calif., among others.
As part of the on-site experience, golfers will participate in Goslings’ sampling events, promotions, sweepstakes and much more. Additionally, as part of the partnership, Goslings becomes a Troon Preferred Beverage Partner and will receive marketing integration at U.S.-based golf and resort facilities, in key nationwide events and across Troon media platforms, including the Company’s high-impact database.
“We are thrilled to announce Goslings as the Official Rum of Leisure for Troon Events,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “Goslings is world renowned for their rum drinks, especially the famous Dark ‘n Stormy, and we believe the golfers participating in Troon events, and across our mass consumer network, will love this partnership.”
“As a proud, longstanding partner of prestigious tournaments and revered golf affiliations, including the New England PGA and the Butterfield Bermuda Championship, Goslings is honored to see our celebrated products, especially our signature Dark ‘n Stormy cocktail, become the go-to choice for golfers across the United States,” states Malcolm L. Gosling, eighth-generation rum maker and President of Goslings Export Bermuda.
“Our new partnership with Troon Partners Networks presents an unparalleled opportunity to elevate our brand’s reach and solidify the Dark ‘n Stormy® as the quintessential 19th hole drink for golf enthusiasts everywhere.”
Founded in 1806 by James Gosling, and now in its eighth generation of family ownership, Goslings continues to embody the spirit and rich history of Bermuda, centuries later.
Working with creative agency Quaker City Mercantile, Goslings debuted the “Official Rum of Leisure” campaign in 2024, inviting customers to relax, kick their feet up, and experience life’s moments through the lens of leisure.
A new ad campaign (shot entirely at PGA National Resort, a Troon-managed facility) coincided with the launch of a new “Leisure Bottle” limited edition packaging design featuring vibrant Bermudian green, pink, and yellow colors on four bottle wraps of the Goslings Black Seal Rum.
Goslings joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN).
Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience.
Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy.
Equally impressive, through its world-renowned portfolio of golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences.
Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.