Highlighted by custom activations at Troon Challenge events, Four Carat Vodka will also leverage all of Troon’s marketing channels, including Troon’s high impact database
SCOTTSDALE, Arizona – The Troon Partners Network, a division of Troon, the leader in providing golf and club-related hospitality services, has announced that Four Carat Vodka (www.4caratvodka.com), a Windsor, Colorado-based maker of premium gluten-free vodka, has been named the title sponsor of the 2024 Troon Challenge, presented by Callaway Golf, which is one of the largest amateur golf events in the U.S.
Now in its 22nd year, the new-look Four Carat Vodka Troon Challenge, presented by Callaway Golf (www.troonchallenge.com) is one of Troon’s most successful programs for serious golfers, offering a series of amateur golf tournaments contested at several of the world’s finest golf courses.
Combining great golf with friendly competition, regional qualifying events run from May through October at 31 leading Troon facilities in 10 different states.
Two-person teams in both Net and Gross Divisions compete to qualify for spots in the Troon Challenge National Finals, scheduled to be held at The Club at Starr Pass in Tucson, Ariz., Nov. 22-24, 2024.
Highlighting the partnership, Four Carat Vodka will have a significant presence to activate its brand at Troon Challenge events, as well as the national finals. Additionally, the Company will leverage all of Troon’s marketing channels, including the high impact Troon database.
“We are thrilled to announce Four Carat Vodka as the Title Sponsor of the 2024 Troon Challenge, presented by Callaway Golf,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “Four Carat is one of the rising stars in the vodka sector, and we believe the golfers participating in The Troon Challenge, as well as across our mass consumer network at Troon, will have great interest in their products.”
Four Carat Vodka is made from pure Rocky Mountain snowmelt mixed with gluten-free ultra-premium alcohol. Once each bottle is filled in Windsor, CO, it goes into a brilliant custom box, specifically designed to give the Company’s retail audience the slightest peek of what’s inside, while securing the mystery of its one-of-a-kind collectible diamond closures.
Four Carat Vodka joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience.
Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy.
Equally impressive, through its world-renowned portfolio of golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences.
Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.