WASHINGTON ,D.C. – The PGA of America is partnering with the American Gaming Association’s “Have A Game Plan, Bet Responsibly” public service campaign to promote responsible sports wagering.
Announced ahead of the 2024 PGA Championship, the partnership will feature co-branded responsiblegaming content, educational materials and strategic activations across PGA ofAmerica’s digital and social platforms..
“As the PGA of America welcomes ESPN BET as the Official Sports BettingSponsor of the 106th PGAChampionship, it is core to our values to ensure golf fans have the right toolsin their bag to bet responsibly,” said PGA of America Chief Commercial OfficerJeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGAChampionship and beyond will be an integral part of our strategy as interest ingolf wagering grows.”
Launched in 2019, HaveA Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:
· Set a budget and stick to it.
· Keep it social—sports betting is aform of entertainment for adults.
· Know the odds.
· Play with legal, regulatedoperators.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettorsacross the country,” said AGA Senior Vice President of Strategic CommunicationsJoe Maloney. “Together, we’re driving the message home: set a budget, stick toit, and wager responsibly.”
Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA.
For more information about the Have A Game Plan initiativeand resources on responsible gambling, visit HaveAGamePlan.org.
