Sponsorship deal expands Citi’s commitment to professional golf ahead of the 2023 Ryder Cup in Rome
Ryder Cup Europe and the PGA of America have announced a new agreement with Citi that will see the global bank become a Worldwide Partner, and Official Financial Services Partner, of the Ryder Cup through 2025.
Established in 1927, the biennial competition pits 12 of the top professional golfers from the U.S. and Europe against each other in a head-to-head match play competition that has become one of the world’s greatest sporting events, captivating an audience of millions around the globe.
Citi will become a Worldwide Partner for the 2023 Ryder Cup, which takes place at Marco Simone Golf and Country Club in Rome Sept. 29-Oct. 1, and the 2025 Ryder Cup at Bethpage Black in Farmingdale, New York.
Exclusive benefits for Citi cardmembers will be a focal point of the partnership, with discounts on merchandise and concessions being offered at the 2023 event in Rome. Citi will also be the presenting partner of Ryder Cup Radio, allowing spectators at the event to experience every shot of the Ryder Cup.
Citi’s brand will be seen around the golf course and on the global television broadcasts during the competition, in addition to activations across Ryder Cup digital channels throughout the term.
For the 2025 competition at Bethpage, cardmembers will receive first access to tickets through a pre-sale with details to be announced at a later date, in addition to discounts and entry to the Citi Lounge on-site.
Tina Davis, Chief Marketing Officer said: “We’re thrilled to team up with the Ryder Cup as it provides us with a platform to help make the game of golf more accessible for fans of all backgrounds through ancillary programs and community engagement. We also look forward to offering our cardmembers and clients the chance to experience one of the sport’s largest global stages.”
Jeff Price, Chief Commercial Officer, PGA of America, said: “We are proud to partner with Citi and welcome them to the Ryder Cup family. With access to exclusive benefits, Citi customers will enjoy an elevated Ryder Cup experience and witness firsthand the excitement that unfolds when the world’s best golfers come together to compete for glory.”
Guy Kinnings, Ryder Cup Director, added: “We are delighted to welcome a company of Citi’s global scale and reputation to the Ryder Cup Worldwide Partner family. Rome promises to be a spectacular backdrop for the 2023 match and as Official Financial Services Partner, there will be scope to offer Citi customers exclusive offers that will help elevate their experience when following golf’s greatest team contest.”