Social media accounts, brand messaging, and more will now be under one brand name
WILLOWBROOK, Illinois – Following the acquisition of renowned Canadian club fitter, Tour Experience Golf in 2022, top US club fitter, Club Champion, has officially brought the Canadian branding under the Club Champion umbrella.
The TXG brand has transitioned to Club Champion and their physical stores will be represented as Club Champion Canada.
“This is an exciting move and one we’ve been collectively working toward for some time,” said Nick Sherburne, Club Champion founder. “For over a year, we’ve been working together behind the scenes but viewed outwardly as separate — this branding update gives our audiences more clarity and reinforce what we already see as a united team.”
With this rebrand, Canadian golfers will notice subtle Club Champion branding in the Canadian stores, but the biggest change will come from a social media perspective. Since the initial merger announcement, TXG has been the functional content team for both the Canadian brand and Club Champion. All social media and content creation has operated under a joint TXG by Club Champion brand; these accounts have continued to grow, with an audience of 70,000+ on Instagram and over 70 million views on YouTube. Now, all of those properties will revert to Club Champion branding.
As for brick and mortar, Club Champion Canada currently has four studios – Calgary, Mississauga, The Pulpit, and Toronto – with plans to expand to Vancouver and beyond. With a new address in Calgary and a new concept at The Pulpit, Club Champion Canada is finding new real estate formats to bring Tour-level improvement to every golfer.
“This is an exciting time for our brands,” said TXG founder, Ian Fraser. “The initial merger made sense given our shared fitting philosophies and this new step makes sense as well to unite the brands and keep growing in both the fitting and content spaces.”
To learn more or to book a fitting, head to clubchampion.com in the states or clubchampion.ca for Canadian studios