After three years working with founder McLachlin to create a thriving paid-subscription instructional program, successful sale leverages a scalable base of more than 3,000 members across a range of media platforms
SCOTTSDALE, Arizona – 8AM Golf, the world’s leading holding company of premium golf-related brands, has announced the sale of the premier short game golf program, Short Game Chef, to Range Sports.
Short Game Chef was created in November of 2022 by PGA Tour winner Parker McLachlin. McLachlin is regarded as one of the game’s top short game coaches. The acclaimed instructional program he designed has steadily built a dedicated community of golfers committed to improving their game, particularly the part of the game within 100 yards of the hole that presents the best opportunity to save strokes.
As a result of the guidance and developmental strategy provided by 8AM Golf, the paid subscription service offers access to more than 300 exclusive instructional videos from McLachlin and has a base of over 3,000 members.
“Not a lot of coaches were specializing in teaching the short game back when I first met Parker, but it was obvious to me that he was exceptional at it,” said Hoyt McGarity, CEO and President of 8AM Golf. “That’s why we decided to work with him and help turn that knowledge into a scalable video subscription platform. The demonstrated value that is evident in Short Game Chef’s membership growth, as well as the development of a custom mobile app and TV app, is what led to the successful sale of the platform.
“We’ll always be proud of the role we played in getting Short Game Chef off the ground and bringing it to prominence and we wish Parker nothing but the best going forward.”
Short Game Chef will become a part of Range Sports’ golf division where it is expected to help grow the company’s direct-to-consumer business.
Range Sports is a modern talent representation, marketing, and content production agency launched in 2022 as a division of Range Media Partners. Led by Will Funk and Greg Luckman, it represents athletes, coaches, and broadcasters, and advises on commercial rights, brand partnerships, and media distribution. They also develop original sports programming and live events.
