Factory-direct model provides serious golfers with tour-quality golf clubs at a fraction of competitive-brand pricing

FORT WORTH, Texas (Feb. 28, 2019) – On the heels of multi-million dollar sales growth in 2018, the resurgent Ben Hogan Golf Equipment Company is optimistic about 2019 and plans to introduce a number of new products and programs to fuel growth.

“2018 was a tremendous year for the Ben Hogan Golf Equipment Company,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “We’ve proven to ourselves that our Factory-Direct business model works extraordinarily well and is clearly the way more and more premium golf equipment will be purchased in the future.  We’ve also proven to serious golfers that the brand is firmly back and remains committed to Mr. Hogan’s mission of creating the best-performing golf equipment in the world. 

“In 2019, we will be aggressive and continue to invest in our Company and business model.  Our new product line-up, specifically, is exceptional and we believe golfers will increasingly migrate away from traditional sales channels to purchase Ben Hogan golf equipment online.”

White adds, “We offer best-in-class golf clubs to golfers at hundreds of dollars less than they would pay for competitive brand products in the mark-up driven retail sector.  And, because we aren’t beholden to retail sales cycles and shelf re-sets, we bring products to market only when they are worthy of Ben Hogan’s signature.  

“We’ll roll out some new irons and will likely enter some new product categories in the very near future.  I’d urge serious golfers to wait and see what is coming from us before investing in new products from other leading brands.  I promise, they won’t be disappointed.”

Recognized for producing the highest-quality, best-performing and best-feeling forged irons and wedges in the game, the Company’s 2019 new product introductions will complement the existing line-up that includes the Fort Worth Black and White irons, PTX irons, Edge irons, Equalizer wedges, VKTR hybrids and Ft. Worth HI utility clubs.

All products are designed specifically for serious golfers of varying skill levels and are hand-crafted using Ben Hogan Golf’s proprietary club building process. 

The Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, build each individual club and set of irons one at a time, to exacting, individual specifications.  Mass production techniques are not utilized at Ben Hogan Golf Equipment Company.

Moreover, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan golf equipment via the Demo Program end up buying equipment.

The Company also offers a number of other consumer-centric programs including free domestic shipping on orders over $150, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs.

To learn more about Ben Hogan Golf, please visit www.benhogangolf.com

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